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  • Welcome!

    When it comes to arming you with the tools, resources and insights you need to achieve success in your life and career - we've got you covered. That's what this blog - and YSN.com - is all about. In addition to our new tips and articles, you'll see the best content from our 15 years of work with young professionals, artists, entrepreneurs and leaders.

    Jen Kushell

    - Jennifer Kushell
    President YSN.com

    @ysnjen


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  • Posts Tagged ‘Jennifer Kushell’

    Tips for the Suddenly Unemployed

    Tuesday, December 29th, 2009

    happy-face-meetingFor the tens of thousands who lost their jobs this year, and the millions of others fearing for the jobs they still have, YSN.com’s Jennifer Kushell shares these tips to survive the initial shock — and bounce back like a star.

    1. Breathe. Stay calm.
    The worst decisions are made under pressure, stress, or in a state of fear. Don’t allow yourself to be rash or irrational; keep your wits about you and commit to making it through this in one piece. Get a sense for what this layoff really means to you and what the real repercussions will be. Assess your safety nets: What are your back up plans? (All the way down to spending time with the folks in your worst case financial scenario.) Hopefully you’ve done enough to guard against that, and if so, take some solace in the fact that you’re prepared to weather a little uncertainty.

    Links:
    6 Steps to Survive Being Laid Off
    Remember to Breathe
    26 Steps to Stay Calm when the Situation Goes Bad
    7 Powerful Relaxation Techniques

    2. Look at this as an opportunity.
    You know what they always say, “It’s not what happens to you, but what you do about it.” That might not be what you want to hear right now, but think about it: This sudden change could have a silver lining — so commit yourself to finding it. Take some time for yourself, even just a few quiet hours alone and reflect on all the things you truly liked and disliked about your job. What would you have done differently? Were you there because you had to be, or because you wanted to be? Ask yourself how you can now take the next step learning from your past experience. Is there a chance to take a step up? Or to change industries or careers entirely if you weren’t as happy as you wanted to be? So many times, abrupt changes like this are exactly what people need to get out of a rut and move on to something they’d really love to be doing.

    Links:
    Find that Silver Lining
    Attitude is as Important as Skills

    3. Audit your online identity.
    Start paying close attention to your reputation management, to the platform that you’ve built for yourself online (if any) and to what new people will perceive about you when they google you. If you don’t like what you see online, or want to take control of that first impression you’re giving off, build a professional identity you can be proud of with a PROJO – your professional mojo. It’s a next generation resume/portfolio that you can share with contacts, add to/promote in your signature line, build out and keep up to date with your latest accomplishments to ensure that when someone searches for you, they find the “goods” on you, but the good!

    Links:
    Build your PROJO
    Clean Up Your Online Act!
    Manage Your Online Reputation

    4. Stay connected to your network.
    You probably have a lot more friends, colleagues and supporters than you realize. Survey your address books, PDA, business card files and social networks to see who’s really in your inner circle and wider network and who might be able to help lead you to some new prospective opportunities. Talk to friends and family and see who they know.

    Then start reaching out to catch up with everyone you can. Befriend old friends online, shoot out a bunch of emails, even invite a few for coffee or drinks. Start talking to everyone you can! Ask your contacts who else you should be talking to, then reach out to them. Update your online profiles with the latest news and let people know that you’re actively exploring your options. This is not the time to hide out and wallow. Just make sure you force yourself to smile and at least appear to have a positive outlook for the future! Repeat the mantra to yourself: “onward and upward!”…until you believe it.

    Links:
    Keep Those Contacts!
    Networking Your Way to a New Job

    5. Assess your financial situation.
    The first serious thing you need to do once you have the ability to think calmly and rationally (see #1) is to figure out the true state of your financial affairs. If you can, sit down with a financial consultant who will know how to ask you the right questions to get a proper assessment. Take a very careful look at any severance (if you’re lucky), benefits packages (like insurance policies, 401ks, etc.) that you may be able to “roll over” from your old company’s plan. (Take care of this right away too!)

    Links:
    Create a Budget — and Stick to It!
    YSN Secrets #20: CAAAAASH

    6. Ride the coat tails of senior execs.
    If you’ve done a good job of befriending and staying tight with your bosses and other senior management, it might just pay off in real dividends now. Keep in close contact with them!!! The more connected they are, the faster they will probably find their next great opportunities and look to set themselves up for success in their new spot. When that happens, seasoned execs take quick steps to surround themselves with people they know and trust. They build teams from people they know — and that could include you! Make it known that you’re up for the new adventure if you are.

    7. Use your leverage.
    What can you do to leverage the experience you’ve had so far and the skills you’ve been building? What do you know that others want to? (Besides proprietary trade secrets!) How can you use what you’ve learned to your benefit and to others? You don’t have to play hardball or let your ego run wild to put your experience and expertise to work for you in a positive and proactive way. A great way to do this, and make some quick money, is to do some consulting work. Taking a few projects on will keep you in the game and buy you time to figure out your next move. Who knows, you might actually like it so much you decide to make it your new business!

    Links:
    Tips to Help You Stand Out in Your Profession
    Learn to Understand Your Own Intelligence

    8. Open yourself up to new opportunities.
    Employment prospects or ideas you hear about from friends and relatives might not sound quite right at first, but give them a chance to explain — and yourself a chance to explore a bit. Don’t limit your attention to a very narrow set of options right after a layoff. Try to imagine yourself working in a whole new scenario and consider whether you might find happiness in some other industry or way than you’d previously envisioned. Ask a bunch of questions…even just to humor yourself. You might actually learn something you never expected or discover a connection to something that does actually fit you.

    9. Stay healthy…or make this your big chance to GET healthy.
    Whether you’ve been really diligent about taking care of yourself while employed or have totally forgotten what an athletic shoe feels like on your foot, make your health a major priority now. Take the time to sleep, get some fresh air, walk, run, do some yoga — whatever makes you feel your best. The endorphins will help a lot in bringing a smile and positive outlook to your face. You’ll also project more confidence as you go out to pursue other opportunities. You never know who you’ll meet along that run either!

    10. Use this as preparation for the next big shake-up in your life.
    Right now this might seem like the end of the world, but the good news is that if you can weather this storm, you’ll only be better prepared for the next one. Though we’d like to say this will never happen again, the truth is that life is a cycle of ups and downs, and preparation is the key to surviving it all.

    If you are ready to look at the big picture, listen to our Secrets of the Young & Successful podcast series and create the life you’ve always dreamed about — no better time than the present! You can also come and talk to others about what’s happening to you in our discussion forum. You never know where the next great idea or opportunity is waiting…

    Good luck!

    Before You Start A Business – Assess Your Resources

    Monday, December 7th, 2009

    business-plan-womanTaking a personal inventory and assessing your current resources will save you time and money! If you’re going to go into business for yourself, one of the best things you can do is know what you’re getting into and whether you have access to the resources necessary for you to succeed.

    Entrepreneurs always underestimate what they will need to start their businesses. Honestly, anyone can start a company. But only a small percentage of those who try manage to build successful firms. In one way or another, the reason for failure usually comes down to resources. Businesses that fail most often do so because they lack money, industry expertise, or a viable strategic plan. These are all inputs, or resources, whether they are intellectual capital (knowledge) or monetary capital.

    Personal Inventory Chart Use this chart (to the left) to take a personal inventory of your resources as they apply to starting your company. If you do not yet have your business concept solidified, use the chart to identify how well equipped you are to be in business in general. (For example, under “knowledge” assume that you will need to know how to manage money, create financial statements, have some management or entrepreneurial experience, understand a particular industry, have a better-than-average skill that you will use, and so forth.)

    As soon as you have nailed down your business idea, recreate this chart and do it again. You might even want to keep it around while you’re in the planning stages, updating it until you feel confident that you have the key resources that you will need to begin.

    Feel free to add more resource categories and, if possible, in the description/specifics column, order according to importance, giving each item its own line. Then simply check off the appropriate boxes, identifying how accessible each resource is to you right now. It is important that this list reflect your present situation so that you don’t neglect something that you need to learn or obtain.

    Study the completed chart carefully and update it regularly. You may want to recreate it on a piece of paper, draw it on an erasable board, or put it on a spread sheet so that you can more easily edit it. It can be of enormous help to you in starting your company the right way, the smart way.

    Healthy Returns

    Friday, December 4th, 2009

    intern-queenHealthy Returns: The Importance of Taking Care of the Business…Of You

    We dedicate so much of our lives to work, school, community service projects, and new ventures that we often forget we need some attention, too. All too often we neglect what could perhaps be the most critical component — our health. Relying on the “work hard, play hard” mentality to get by can act like a charm for a while, but eventually it takes a toll.

    A few months ago, I found myself sinking into a bit of a depression. I’d just finished a huge project that had consumed my life for the past year, had come off the high of a successful final event and crashed. I think I slept for something like 15 hours on my first day off, but had a lot of trouble bouncing back to my normal self. A few days of dragging turned into weeks of diminished capacity.

    I’d certainly pushed my physical, mental and emotional limits on the project, but even when it was over, any of the bad habits lingered and kept me in what I’d soon discover was a rather self-destructive zone. I figured I’d just snap out of it at some point, but instead had the good fortune of having dinner with some friends who changed my perspective on my weakened state of health and performance. In fact, over the next few months, they’d actually change my life.

    Ashleigh Bravo and Shawn Leege own a private training and nutrition company in Los Angeles called New Life Private Training. Every time Bravo asked me when I was going to start working out with them, I’d blow off the idea, citing how busy I was. But seeing her and Leege at dinner, looking and feeling fabulous in the midst of dealing with their won entrepreneurial growing pains, suddenly inspired me. The next morning I was in the gym with Leege, who put me on a weight-training, cardio and nutrition program that represented the polar opposite of the terrible habits I had defaulted to time and time again. That meant no more sugar, caffeine or processed foods, but tons of water, fresh fruit, vegetables, protein, and lots of exercise and sleep.

    Despite the initial shock of quitting cold turkey all that I had grown  to depend on, I quickly became addicted to this new way of living. It was a little brutal at first, but somehow the challenge became a wonderfully exciting one I was suddenly determined to conquer. Every morning I’d meet Leege to work out, and with in two weeks I started to see a noticeable difference in how I looked, felt and even worked. I soon was jumping out of bed earlier than ever, glowing with excitement and energy, and even turning a few heads.

    It’s been a few months now and, admittedly, my travel and work schedule (and, yes, the reckless abandon of a vacation, too) haven’t allowed me to be as diligent, but I have maintained some outstanding new habits. My favorite is starting each day with a good sweaty spin on the elliptical machine. With music blasting through my iPod, CNN on the TV, and newspapers and trade journals draped over the bars, my body springs to life, the adrenaline starts pumping, and my head fills with creative ideas and solutions. In these 30 or so minutes, my day starts with a bang. (sure beats dragging myself out of bed each morning and pumping myself with caffeine to wake up!) Perhaps the most valuable takeaway, though, is the epiphany that my overall performance is directly connected to how well I treat my body. Just think of what you could do with all that extra energy, stamina and confidence. Enhance your own health and happiness, not to mention your image as a leader, and become an even greater role model and inspiration to all those you work with.

    Don’t Be the Turkey at Thanksgiving

    Wednesday, November 25th, 2009

    thanksgiving-turkeyHeading home for the holidays can be stressful. Everyone wants to know what you’ve been doing with your life, how school or work has been going, if you’ve found someone special, and if you’re on a solid track.

    Before you start sweating, here are three ways to prepare yourself for the conversations you don’t want to have at Thanksgiving, but most certainly will:

    1. Think about the conversations you’re going to have and what you are going to say about the choices you’ve made. If you aren’t sure about your plans, don’t say “I have no idea what I’m going to do.” Instead, try “I’m actively exploring my options right now.” That kind of spin takes you from hopeless and lost to confident and proactive with some simple repositioning.

    2. Know your audience and be aware of their “push” buttons. For example, your dad might care about how much money you’re making, while your mom might be more concerned about your happiness. Speak directly to their unique questions and concerns and they are sure to be more supportive.

    3. Recognize what makes YOU happy and how you define success. Even though your definition of success may differ from others, it’s important to acknowledge the validity of all sides and respect how others might see the world – while impressing upon them how important it is for you to find a path of your own.

    Remember, they love you. They don’t have to say it to mean it, and at the end of the day, they only want you to be happy.

    Jen & Jen’s Pre-Turkey Tweet Up

    Monday, November 23rd, 2009

    twitter-bird

    Hey tweeple!  (That’s “people” in Twitter speak, btw.)

    We’re getting our favorite locals together in the Big Apple tomorrow for a little fun and rare face time.  If you’re going to be in the NYC area, please come join:

    Me (Jen Kushell) – @ysnjen

    Jennifer Iannolo – @foodphilosophy

    & Monique Peltz – @ysn_careersos

    … Tuesday, November 24, 2009 at the chic Roger Smith Hotel.

    And don’t worry if you’re not a Twitter user yet, we accept all.  :)

    Hope to see you there!!!

    For more info click here.

    Since Monique (@ysn_careersos) & I (@ysnjen) and Jennifer Iannolo (@foodphilosophy) aka: the “food madame”, are all going to be in the city at one time, we’re throwing a little get together!