We’ve all got some big challenges to deal with these days: this wacky economy, maintaining cash flow, laying safety nets, building our companies, attracting more business, all while managing to stay sane and tenacious through these trying times.
That’s why we rolled up our sleeves and put ourselves to work on attacking this hairball of issues that literally can make or break your career…not to mention your spirits.

After months of all nighters and brutally long workdays, we’re finally ready to unveil a big new resource to help you find solutions to your biggest personal and professional challenges.

It’s called Fast Track to Success: 30 Days to Transform Your Life & Career.  Jam packed with perspective, inspiration and tips for leaping into action, this new tool is GUARANTEED to make a serious difference for you.  And you can take that to the bank!

How?  Fast Track is an online learning program that you can power through in as little as 30 days, 30 minutes a day.  Every lesson features online posts to read with full audio (read by me!) that you can download and listen to on the go if you’d prefer.  Then, once you’ve learned, it’s time to help you do.  Almost every lesson has a worksheet (or a few) designed to walk you though putting everything into action immediately.

Since this is all about getting to the next level, you’ll see not only your perspective, but outlook and opportunities evolve more and more every day!  We’ve even included a few videos to keep you fired up and opportunities every step of the way to share your thoughts or ask for help or advice from our team.  And again, we’re so confident this can help change your life for the better, we’re willing to guarantee it.  We’ll even send you a hard copy of our New York Times bestseller Secrets of the Young & Successful: How to Get Everything You Want Without Waiting a Lifetime as our gift.

To celebrate the launch of this new program, we’re going to spend the next 30 days sharing some of our best tips and tricks to take on this crazy economy on by storm, increase your opportunities, amp up your competitive advantage, and yes, make more money!

We want to share your best advice too, so keep your eyes peeled and we’ll offer plenty of opportunities on YoungandSuccessful.com, Facebook, LinkedIn and Twitter to share your expertise and experience too!  So stay tuned and help us spread the word about anything you find particularly useful to your friends and colleagues.  We’ll all fare better and find the success we crave and deserve if we bond together and become a force to be reckoned with.

Here’s to all of our success!

Learn to succeed with investors–from a guy who failed.

Shortly after my college graduation, a few friends and I started a new media company. Within a few weeks we fleshed out the concept, wrote a business plan and set out to seek financing. With a little hustle, I managed to get us a meeting with a well-known investment firm to discuss the opportunity. Even though our business had yet to bring in a single dollar, and none of us had ever been the CEO of coffee shop let alone a multi-million dollar enterprise, we were all confident that we had a sure thing on our hands. After all, our financial projections forecasted gross revenues of $200 million. What investor could say no to that?

We’d be rich. All we needed to do was raise a small amount of capital–$15 million.

I remember thinking, “How hard could it be?” We were obviously, naïve, foolish and delusional.

There was one small problem with our plan. None of us had any idea how to pitch an investor. So I did what any clueless entrepreneurial upstart would do: Google searched “how to pitch an investor”.

Nothing that I read online could have prepared me for what was to come. We would quickly find out that our presentation was doomed before we ever set foot into the meeting. In reality, it was doomed before we started writing the business plan.

At the beginning of the meeting one of the investors asked me to hand him a one-page executive summary review. I hadn’t prepared a summary, so I handed him the first 11 pages out of the binder encasing my 95-page business plan. Strike one.

Less than four slides into my 32-slide presentation, the second investor interrupted me and said, “OK. Stop. I get it. You definitely don’t need $15 million.”

Defending our business plan, I overconfidently replied: “It can’t be done for less.”

“Really? It can’t be done, huh?” he responded with a smirk masking a hint of laughter. Strike two.

Both of the investors then proceeded to hit us with a barrage of questions:

“How much money have you personally put into your business? Anywhere near $15 million?”

“How can you possibly substantiate gross revenues of $200 million in year three?”

“Why are you trying to produce, market and distribute 10 products at the same time before you see if a single one sells at all?”

The questions went on and on. None of our answers were favorable. Strike three.

As you might have guessed, I didn’t walk out of that meeting with a $15 million check. I later realized, however, that this was one of the greatest educational experiences of my young career. I learned more about real-world fundraising in 30 minutes than many entrepreneurs learn in a lifetime. To this day, whenever I pitch investors for capital, I always remember these six hard-learned lessons:

1. Less is always more.

An elevator pitch is vital. Verbose presentations and lengthy explanations will not impress investors, and most likely will turn them off. Present your business in a manner that’s short, sweet and to the point. Investors need to be confident that your business will attract and retain customers. If they don’t grasp your concept in a short time span, they may presume that customers won’t understand it either.

2. Never hypothesize. Execute, execute, execute.

Inspire confidence with facts, not fiction. Most investors seek out low-risk businesses with proven managers that are as close to guarantees as possible. A company with cash flow, a track record and real-world experience has a better chance of getting investors than a business plan forecasting large returns. Find ways to test your business’s viability on a shoestring budget, and turn your idea into a functional business before you seek investment.

3. Leave the hockey sticks on the ice.

Excite investors about your big picture, but be reasonable and responsible. Avoid hockey stick projections. Respectable investors will not take you seriously if you present them with nonsensical financial graphs that claim your company’s revenues will grow from $100,000 to $50 million in three years. Show investors that you have a grasp on reality with three versions of financial projections: best case, moderate case and worst case. Base each of these models on facts, past and present performance data, industry and competitor analyses and a series of well-thought-out, defendable assumptions.

4. Learn to love discount stores.

Being cheap is chic. In an age where spending is out of control, you’ll need to prove that you are a fiscally responsible manager who knows how to get the most out of a buck. Give yourself wiggle room in your operations and marketing budgets, but avoid being excessive. Never ask for a large salary or big-budget perks. Investors want you to be in a position where everything is on the line.

5. Rome wasn’t built in a day. Your business won’t be either.

Investors are wary of funding over-eager businesses that seem destined to bite off more than they can chew. Before asking for millions of dollars to fund 50 divisions and hundreds of product lines, prove how well you can create, manage and fulfill demand for a single product. Demonstrate that your business can crawl before you say it can walk. Perfect your marketing tactics, sales strategies and operational procedures. Investors appreciate companies with sustainable step-and-repeat business models that are poised for exponential growth. Remember, even Google’s success is based on a single product.

6. Choose not to be the smartest person in the room.

Know what you know, know what you don’t know and find the people who know what you don’t know. Build a team of credible experts. The smartest leaders in the world are those who surround themselves with smarter people. Investors are funding a management team as much as they are investing in a great business concept.

Are you a young entrepreneur with a unique venture? Email Scott about it at pitchme@askgerber.com.

Scott Gerber is Entrepreneur Magazine’s Young Entrepreneur columnist, CEO of Gerber Enterprises and founder of AskGerber.com. Visit AskGerber.com to find out how your business can get featured in Scott’s new book, Never Get A Real Job. For information on speaking engagements, media appearances or Gerber Enterprises’ portfolio of businesses visit www.GerberEnterprises.com. Follow Scott on Twitter @askgerber.

For the tens of thousands who lost their jobs this year, and the millions of others fearing for the jobs they still have, YSN.com’s Jennifer Kushell shares these tips to survive the initial shock — and bounce back like a star.

1. Breathe. Stay calm.
The worst decisions are made under pressure, stress, or in a state of fear. Don’t allow yourself to be rash or irrational; keep your wits about you and commit to making it through this in one piece. Get a sense for what this layoff really means to you and what the real repercussions will be. Assess your safety nets: What are your back up plans? (All the way down to spending time with the folks in your worst case financial scenario.) Hopefully you’ve done enough to guard against that, and if so, take some solace in the fact that you’re prepared to weather a little uncertainty.

Links:
6 Steps to Survive Being Laid Off
Remember to Breathe
26 Steps to Stay Calm when the Situation Goes Bad
7 Powerful Relaxation Techniques

2. Look at this as an opportunity.
You know what they always say, “It’s not what happens to you, but what you do about it.” That might not be what you want to hear right now, but think about it: This sudden change could have a silver lining — so commit yourself to finding it. Take some time for yourself, even just a few quiet hours alone and reflect on all the things you truly liked and disliked about your job. What would you have done differently? Were you there because you had to be, or because you wanted to be? Ask yourself how you can now take the next step learning from your past experience. Is there a chance to take a step up? Or to change industries or careers entirely if you weren’t as happy as you wanted to be? So many times, abrupt changes like this are exactly what people need to get out of a rut and move on to something they’d really love to be doing.

Links:
Find that Silver Lining
Attitude is as Important as Skills

3. Audit your online identity.
Start paying close attention to your reputation management, to the platform that you’ve built for yourself online (if any) and to what new people will perceive about you when they google you. If you don’t like what you see online, or want to take control of that first impression you’re giving off, build a professional identity you can be proud of with a PROJO – your professional mojo. It’s a next generation resume/portfolio that you can share with contacts, add to/promote in your signature line, build out and keep up to date with your latest accomplishments to ensure that when someone searches for you, they find the “goods” on you, but the good!

Links:
Build your PROJO
Clean Up Your Online Act!
Manage Your Online Reputation

4. Stay connected to your network.
You probably have a lot more friends, colleagues and supporters than you realize. Survey your address books, PDA, business card files and social networks to see who’s really in your inner circle and wider network and who might be able to help lead you to some new prospective opportunities. Talk to friends and family and see who they know.

Then start reaching out to catch up with everyone you can. Befriend old friends online, shoot out a bunch of emails, even invite a few for coffee or drinks. Start talking to everyone you can! Ask your contacts who else you should be talking to, then reach out to them. Update your online profiles with the latest news and let people know that you’re actively exploring your options. This is not the time to hide out and wallow. Just make sure you force yourself to smile and at least appear to have a positive outlook for the future! Repeat the mantra to yourself: “onward and upward!”…until you believe it.

Links:
Keep Those Contacts!
Networking Your Way to a New Job

5. Assess your financial situation.
The first serious thing you need to do once you have the ability to think calmly and rationally (see #1) is to figure out the true state of your financial affairs. If you can, sit down with a financial consultant who will know how to ask you the right questions to get a proper assessment. Take a very careful look at any severance (if you’re lucky), benefits packages (like insurance policies, 401ks, etc.) that you may be able to “roll over” from your old company’s plan. (Take care of this right away too!)

Links:
Create a Budget — and Stick to It!
YSN Secrets #20: CAAAAASH

6. Ride the coat tails of senior execs.
If you’ve done a good job of befriending and staying tight with your bosses and other senior management, it might just pay off in real dividends now. Keep in close contact with them!!! The more connected they are, the faster they will probably find their next great opportunities and look to set themselves up for success in their new spot. When that happens, seasoned execs take quick steps to surround themselves with people they know and trust. They build teams from people they know — and that could include you! Make it known that you’re up for the new adventure if you are.

7. Use your leverage.
What can you do to leverage the experience you’ve had so far and the skills you’ve been building? What do you know that others want to? (Besides proprietary trade secrets!) How can you use what you’ve learned to your benefit and to others? You don’t have to play hardball or let your ego run wild to put your experience and expertise to work for you in a positive and proactive way. A great way to do this, and make some quick money, is to do some consulting work. Taking a few projects on will keep you in the game and buy you time to figure out your next move. Who knows, you might actually like it so much you decide to make it your new business!

Links:
Tips to Help You Stand Out in Your Profession
Learn to Understand Your Own Intelligence

8. Open yourself up to new opportunities.
Employment prospects or ideas you hear about from friends and relatives might not sound quite right at first, but give them a chance to explain — and yourself a chance to explore a bit. Don’t limit your attention to a very narrow set of options right after a layoff. Try to imagine yourself working in a whole new scenario and consider whether you might find happiness in some other industry or way than you’d previously envisioned. Ask a bunch of questions…even just to humor yourself. You might actually learn something you never expected or discover a connection to something that does actually fit you.

9. Stay healthy…or make this your big chance to GET healthy.
Whether you’ve been really diligent about taking care of yourself while employed or have totally forgotten what an athletic shoe feels like on your foot, make your health a major priority now. Take the time to sleep, get some fresh air, walk, run, do some yoga — whatever makes you feel your best. The endorphins will help a lot in bringing a smile and positive outlook to your face. You’ll also project more confidence as you go out to pursue other opportunities. You never know who you’ll meet along that run either!

10. Use this as preparation for the next big shake-up in your life.
Right now this might seem like the end of the world, but the good news is that if you can weather this storm, you’ll only be better prepared for the next one. Though we’d like to say this will never happen again, the truth is that life is a cycle of ups and downs, and preparation is the key to surviving it all.

If you are ready to look at the big picture, listen to our Secrets of the Young & Successful podcast series and create the life you’ve always dreamed about — no better time than the present! You can also come and talk to others about what’s happening to you in our discussion forum. You never know where the next great idea or opportunity is waiting…

Good luck!

Five ways to look like you make a lot of money without spending a lot.

In today’s cluttered, hyper-competitive marketplace your business can’t afford to make a poor first impression. Every touch point that leads to your company needs to impress, motivate and inspire a prospective customer. You may have a great product or service, but to be taken seriously, clients need to believe that you’re on the same playing field as the bigger guys. Even if you’re a consultant that works from a home office, you’ll need to position your company as a polished brand that touts confidence, experience and quality. Fear not. Here are five simple tips for branding your business to create the illusion that it is a global corporation with an army at the ready — all without breaking the bank.

1. Website:
Your website is the center of your brand universe. Simplicity is the key to looking like a big fish. Less is more. A clean, easy-to-navigate two-page site with useful content will make your company look far more established than a cluttered 20-page site with long-winded fluff. Design your site with the needs of your user in mind, not your ego. Sites that try to be everything to everyone will often become nothing to anyone.

Don’t get discouraged if you don’t know how to build a website. You can solicit bids from designers and programmers using sites such as Elance.com, GetACoder.com and Freelance.com. Other solutions include subscription-based companies such as Web.com. These service providers offer small businesses online tools, templates and hosting packages that can have your site up in a matter of hours without you needing any previous web experience.

Choosing the right URL is also a vital part of your brand positioning strategy. Your main URL should be no more than 10 characters in length. Long URLs are harder to remember, harder to read and are more likely to be spelled incorrectly. Avoid URLs that are phrases, begin with lackluster words or utilize dashes. There is a reason Apple.com isn’t WeLoveApple.com, or Apple-Computers.com. Finally, use a URL with a .com extension. While it’s important to purchase all of the other domain extensions to protect your name, major companies rarely use extensions such as .tv and .net.

2. Vanity Numbers:
How often have you seen a billboard or heard a radio spot that advertises an easily forgettable phone number? Phone numbers must be catchy, memorable and relate to your product or service in order to prove effective. Online services such as TollFreeNumbers.com sell custom vanity numbers for around $50. Purchasing a vanity number is a great way to increase sales call volume, build brand awareness and increase the effectiveness of your marketing efforts. Case in point, one of my businesses, SizzleIt.com, witnessed a 30 percent increase in calls the month after we replaced our generic 800 number with 877 EZ SIZZLE. Our clients told us that the number was easier to share with others and reinforced the simplicity of our services.

3. Automated Phone Systems:
Combining a toll free number with automated phone systems and virtual assistants enables small businesses to look and sound like a cohesive Fortune 500 enterprises while operating in multiple locations anywhere in the world. These services utilize professionally recorded voice over talents to automatically route callers to the appropriate party and provide callers with brand messaging and information while they wait on hold. While big companies pay tens of thousands of dollars for their phone services, small business phone systems, such as those offered by OneBox.com and My1Voice.com, can cost as low as $50 per month. This gives small-business owners and employees the ability to receive calls in their home offices or on their mobile devices while appearing to be available in their office. Which brings me to‚

4. Virtual Offices:
Even though you might be answering a call on your mobile phone from your living room, it’s important that your customers believe they are calling a global headquarters located in a skyscraper overlooking Central Park. Virtual offices are an effective solution for businesses that conduct most of their day-to-day communications via phone calls and emails, and rarely need to host their clients on-location. For only a few hundred dollars per year, virtual offices offer small businesses high profile mailing addresses on brand name streets in major metropolitan areas. In addition, they include mail receiving and forwarding services, receptionists and options for on-location meeting space. Instead of paying exorbitant NYC rental fees, my first business saved over $100,000 by purchasing a Madison Avenue address for only $300. The address enhanced my company’s clout so much that we needed to increase our rates in order to keep the illusion believable. After all, Madison Avenue companies aren’t cheap hires.
5. The Business Card:
Now you have a slick website, a jingle-worthy toll free number and a captain-of-industry street address. It’s time to combine all of those elements into a single tool. The business card is a vital part of the first impression experience and an instant reflection of you and your company’s work. A cheap, uninspired business card may send the wrong message to a prospective customer. Spend time designing a card that will have people saying, “Wow, nice business card.” Be creative, yet tasteful. Avoid using white, standard size business cards. Choose a thicker card stock with a high quality finish. Make the card longer, a different shape or a bold color to stand out. These printing options will increase the price of your cards, but they will pay off ten-fold in the long run. Customers want to do business with companies that demonstrate their ability to provide high quality services, and a creative business card will send them that message.

Scott D. Gerber is Entrepreneur.com’s Young Entrepreneur columnist and CEO of Gerber Entertainment, a brand development and venture management company that specializes in the entertainment, Internet, media and marketing industries. For information on speaking engagements, media appearances or Gerber Entertainment’s portfolio of businesses visit www.GerberEntertainment.com.

Our friend Mike Michalowicz author of Toilet Paper Entrepreneur just brought back one of his best vblogs – The Economy is Recovering, Are You? Since we know so many of you are entrepreneurs, or are just ready to know how to deal with the current state of the economy, we thought it would be nice to share! Take a quick listen to his 5 key strategies to navigating one of the biggest challenges facing us as the economy starts to show signs of economic recovery and then join the discussions by leaving a comment.

Watch the Video!